I've been looking forward to staying and experiencing the new Virgin hotel since they made the announcement a couple of years ago. Recognizing it being a 4th of July Holiday weekend, I expected a busy and chaotic hotel. However, it didn't feel that way. I checked in on July 3rd so avoided some of the mass arrivals the day prior. The hotel recognized my Hilton Honors Diamond status and upgraded me to a beautiful one bedroom suite with strip view in the Ruby Tower. I recommend staying at the Ruby Tower. It is in the back side of the hotel, close to the gym and pool access but it also provides a separate check in/check out desk (which I learned after I checked in at the main arrival desk). The room is very well designed. The gym is very large and well equipped... there is a wonderful juice bar next to the gym with delicious smoothies. We tried a couple of the restaurants and the food was delicious. The pool areas were obviously very busy over the holiday weekend but able to find chairs to lay down. My only angst with the stay was one illogical hotel policy. I purchased a couple of smoothies at the hotel juice bar and when I attempted to take them in with me to the pool I was told that I couldn't since "outside food & beverage isn't allowed".... this wasn't purchased outside as it was at the hotel's own juice bar but apparently they only allow purchases at the pool bar. Extremely ridiculous and irrational so plan ahead. Otherwise, I would go back and stay at the hotel since it's more quiet, intimate and off the strip (but not too far)... and can earn my Hilton honors points. The team members were also very friendly and accommodating. Lastly. not having to pay the ridiculous resort fee is also very helpful and provides great value.