It is perplexing why Frontier Airlines appears to prioritize profitability over offering competitive pricing to its customers. A truly customer-centric approach is conspicuously absent from their business model, as they seem to rely heavily on a multitude of fees. During our recent trip from SLC to Las Vegas, the total cost for two round-trip tickets exceeded $700, with baggage fees constituting more than 50% of that amount. Notably, the charges for a 10-pound overweight bag reached $75, while an additional 15-pound surplus incurred a staggering $100 fee. This cascading fee structure exacts a significant toll on the customer.
A more equitable approach would involve seeking a balanced middle ground, benefiting both Frontier and its paying customers. For instance, Frontier could proactively recommend a cost-effective solution, such as this: 'Please note that if your single checked bag exceeds the weight limit, you will be required to pay an additional $75 to $100, totaling up to $164 each way. We recommend traveling with two separate 40-pound checked bags, potentially saving you a substantial amount while providing you with more luggage weight allowance, and avoiding extra fees.'
By transparently sharing such information, Frontier can enhance its business practices and cultivate stronger customer trust. Regrettably, our experience with Frontier Airlines has deterred us from considering them as a viable option in the future. What initially seemed like a budget-friendly choice ultimately proved to be the most expensive among all airlines, and it lacked the amenities offered by their competitors. We sincerely hopeu that Frontier Airlines takes this feedback to heart and considers it earnestly.