Hip hotel in a good location at the center of Tel Aviv. The Executive Room has a balcony where you can sit, no seeview from this angle but you get the good vibe of the "non-stop city". Creative design, very comfortable bed and friendly welcome at the reception. The place is famous for its breakfasts but when we were there the lounge was being renovated (we got a voucher to the lovely cafes around instead). I gave them 4 rather than 5 stars because I disliked the dead zebra carpet - in vegan Tel Aviv in 2016 I feel it is tasteless to put dead animals on your floor.
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