The Soho Hotel is my new favorite London hotel. My family of 4 (2 adults, 2 teens) recently spent a week here and we all loved it. It's stylish, luxurious, comfortable, casual but cool, and the service is top notch. The concierges helped me and our family with recommendations, tips on transportation and tourist destinations, and even facilitated a pizza delivery for my kids so the adults in our group could go out. The breakfast was amazing and we had a daily credit that was more than enough per person. The location is smack in the middle of Soho, but also down a quiet alley so you get the best of both worlds. 5 stars all the way, you can't go wrong here.