The name of the hotel seems to be chosen so that it implies an association to a well known chain. The logo appears to follow the same pattern, though less obviously so (different enough so that it does not trigger visits from lawyers I guess). In any event, it feels deceptive and that is one star off right off the bat. Not let's proceed with the actual review.
Pros: location (tens of meters from Clifton Hill), well sized and reasonably clean rooms, outstanding WiFi.
Cons: location (in the seedier area of the town), must make a choice (see what I did here?) between light and privacy, ultimately uninviting.
This is obviously a no frills, old motel-like accommodation, which is fair enough. The room are accessible directly from the parking lot (ground floor) or from a long balcony along the whole facade (second floor). The rooms themselves are of a good size and clean. They feature kind of a kitchenette (microwave on top of a small fridge in a nook at the back but no counter). Our room was large enough to allow for a sitting area with a small table and a small armchair in addition to the typical large desk at the foot of the beds. The beds are comfortable. The air conditioning is an old unit somehow (but not excessively) noisy and with the temperature control on a scale from 1 to 10. We set it up by trial and error and it did a good job controlling the temperature afterward. The coin operated washing machine and dryer on the premises are nice. The pool is clean, but it is very small and placed dab in the parking lot. We did not encounter any noise issues.
In all, this is a pretty decent accommodation, well worth five stars for its class, so let's see now where did those stars go. I already mentioned one star off for the deceptiveness of the name. Another goes off for the darkness of the room. There is a big window toward the long access balcony, but it only features blackout curtains. One can have either light or a bit of privacy, but never both. Going the privacy route results in a room that is very dark and thoroughly uninviting. The only two light sources in the room are very dim.
The last star off is for a je ne sais quoi that ever so slightly keeps people away. The owners seem to be aware of this and so charge the price for the whole stay at check in, as if afraid that the customers will otherwise run away. We did not feel like running away at all, but we still resented the upfront charge. Additionally, we discovered that the rather high August rates in the Niagara touristic region fall rather steeply if one books only a few days before the stay. The owners know that too, as seen in their cancellation policy (reservations cannot be cancelled in the last week before the stay, when the full price rather than the usual first night will be charged). Again, there is nothing wrong with this policy per se, just kind of sneakily deceptive. Were this policy not in place we would have stayed in Niagara at a three-star hotel for only a minor additional charge.
In all we could have done better, and will certainly do better in the future should we find ourselves in the area again.