Landed in Barcelona with Swiss Airlines last Monday after a long personal trip from Singapore, to visit my elderly mother before Christmas. Made it through the Zurich stopover on time, but my priority-tagged luggage (including Christmas gifts!) was, for some reason, booked in the following flight, 5 hours later.🤷♂️
That was the last I knew about them...
Fast forward four days and countless calls with customer service: each rep tells me something different. First, my bags are "en route" with delivery in 48-72 hours, despite the initial information telling me that they would be delivered the next morning. Then, they're "still within the 72-hour window" (which apparently has no defined start time and seems to be different from my landing time). One rep says a local company is delivering my bags, another says it's Groundforce delivering them. I even got a second email TODAY saying the delivery company NOW has my luggage... four days after the first email said the same thing. 🤯 Honestly, it feels like they're either clueless or lying to my face. Either way, it's not a good look. This isn't even about delayed luggage; it's about broken promises and a complete disregard for the customer experience.
Swiss Airlines, you delivered me safely and on time (thank you,) but you failed spectacularly on bringing my baggage at the same time which, remember, is ALSO part of the service. And your customer support? Let's just say it needs a serious upgrade. And this also looks bad for Star Alliance as a whole.
As of now, my bags are still lost in some kind of Swiss Airlines/Groundforce timespace distortion vortex, and I'm flying back to Singapore tomorrow. Whether the suitcases show up today or never, you've lost a customer Swiss International Air Lines.
Brands live or die on the strength of their perception among customers.
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