Call me a spoiled customer, but my experience with Swiss Air demonstrates that they are very, very far from the standards set by the likes of Singapore Airlines. Swiss Air indeed offers clean cabin, decent food and beverage selection, and convenience from technology advancement; but these are no longer a plus, since every airline is able to do it. What's lacking here is a cabin crew with the basic passion in taking care of customers, a.k.a. doing their job. How about putting on some smiles and starting to treat customers equally? If not, at least pretend to.

My partner and I decided to treat ourselves to a small holiday. Our airport journey was without any problem until we entered the Swiss Airlines aircraft and were met by the nastiest crew member reiffers.
An incredibly rude woman with the worst attitude possible. It was absolute chaos!
nathalie was extremely unprofessional and tried to harass us in the maximum possible way. Her behaviour was so disappointing. She was really arrogant and extremely difficult to contact or obtain any basic support. We were shocked by the poor service and disgusting attitude of this lady.
reiffers refused to give me her name due to the fact she knew she was being vile and we would be making a complaint about her. When I asked for her name to report her vile behaviour, she refused and hid her name tag. Clearly, this is a tactic to avoid accountability for her rudeness. I heard her colleague call her nathalie. reiffers if you ever read this, we cannot fathom why you felt so empowered to act so disrespectfully towards paying customers. We hope your job gives you some sense of importance because your behaviour was disgraceful. The worst employee in attitude and a horrendous flight attendant.
For anyone flying with Swiss Airlines - reiffers is an abusive person, who looks down and violates the rights of people who do not dress or look a “certain way”.
We have made our complaint. Whoever comes across nathalie, please be careful!!

Two cancelled flights and rebooked to a 10h flight (normally 2-3h). Still in the process of a refund but only receive long respond times and bad answers. Definitely would go for KLM next time.

Beware, they can book you with 45 minutes layover and still guarantees that it has enough time to get to your connection flight. Unfortunately, our flight was delayed in Singapore for few minutes and we missed the connection flight in Zurich. Me and my wife got stranded in Zurich airport for 14 hours. We both missed our office work. Swiss airline refused to compensate. They said the delay in Singapore was necessary. No meals were even offered in the airport.

The option to pre-reserve a seat; the bottle of water; the chocolate; the space for the eggs and the smile from the staff is what makes this better than the low-cost companies.
P.S. I flew from Brussels national (Zaventem) but the system doesn't accept that....