We've traveled all around the world on numerous different airlines, but Swiss Air takes the crown for the worst Business Class experience.
Check in process at LAX was horrible. The counter personnel were not friendly and it was very obvious they did not care about customer experience what so ever. Very inefficient process in checking in customers. We've never waited this long in a business class line ever.
Boarding process was another disaster. The most inefficient boarding we've ever witnessed. Of course it's the same crew that checked us in, so go figure.
Plane is delayed 1.5 hours.
Food on board was average. Possibly the most uncomfortable business class seats we've been on.
Arrive in Zurich and 2 out of our 3 luggage's don't arrive. Around 30 people in the same predicament. We are told to file a baggage delay claim on their website and wait until further notice. Luggage arrives in Zurich 3 days later! We are in St. Moritz and have to pay for a taxi ride back to Zurich which is 3 hours away to the tune of 690 chf.
Flight back to LAX. Flight is delayed again, but this time for 3 hours!
Same again, extremely inefficient boarding process. Never seen such a slow boarding process.
Flight crew on board this flight is absolutely the worst I have ever seen. Not attentive and too busy socializing with each other. I go to use the restroom and come back to see an extra blanket in front of my seat on the floor. I ask my wife and she says there was someone's blanket in the aisle and the flight attendant came through and just moved it with her feet to in front of my seat. For starters how can a flight attendant kick someone's blanket instead of picking it up? I push the blanket back into the aisle to see how they would address it. Two flight attendants pass by to go socialize with a passenger behind me and just walk over the blanket in the aisle! Wow! They do it again on the way back. I stop them and asked why they put someone else's blanket in my seat and why would they just walk past it like this. Their response? Oh ok, and they just picked it up and left. No apologies whatsoever! I stop a second attendant to address the same issue and responds by saying, did you talk to my colleague? I respond, yes I did and she says ok then. Do you want some chocolate? REALLY?
The restrooms? Wow! They don't bother cleaning them up during the entire flight!!! Airlines like Korean Air have flight attendants go inside the restrooms after every customer leaves to tidy things up. Swiss Air? They don't bother the entire 12 hour flight!!! It's absolutely disgusting!
It is very obvious that this was not just a case of a bad flight. This is a corporate culture where the customer experience is not at the forefront of how they conduct business. Processes are there for the employees benefit and not the customer. Needless to say, we will never fly on Swiss Air or it's corporate affiliates like Austria Air or Lufthansa. When we go back to Switzerland (and we will because it's such a beautiful country), we will go back to flying Air France through Paris like our previous visits. The direct flight through Swiss Air is just not worth the torture. Stay away from this airline if you can and save yourself a lot of grief.