You get what you pay for and so this is not the cheapest way to travel. However, Swiss is as Swiss does - efficient and polite. Had a spanking brand-new plane on last trip which had oceans of leg-room as standard, individual mini-screens showing flight progress etc. Complimentary Swiss choccies are always given out - don't hesitate to take more than one! On the BHX to ZUR route a delightful but cold croissant comes on the early flight which is ok when dunked in coffee. Evening flight comes with choice of small filled roll either cheese or, for the first time, spinach (!) Not being Popeye had the cheese. Swiss are as good as anyone in making up delays whenever possible and often succeed very well. Main reason for us using Swiss however is that they offer no-change BHX to ZUR. Only minor irritation is that although you can pre-book a seat they very often send an email saying that for "operational reasons", whatever they are, your seats have been changed. So when you get this immediately go in and see if the new seats are ok and if not re-allocate if possible.