Once again, SWA failed to serve a beverage. This has happened repeatedly to me. Just two weeks ago, I flew LAX to PHX and didn't get a beverage. It's happened 4-5 times in the last few months. Their go to is "possible turbulence". There hasn't been any on these flights. What happened to the great customer service they used to provide? Ya can't say anything about their service because there is NONE! Sadly, they stink now.