We had to rebook flights the day before flying due to a massive snowstorm. Our direct flight was changed to a connecting flight, but the connecting city was closer to our point of origin, so we just hopped in the rental car and drove. Little did we know that hidden in the fine print is a "no show" policy. If you don't cancel your flight and just don't show up, they cancel all flights on your itinerary--including your return flight. It doesn't matter that you already purchased your seats. They will take your money or points and leave you without a flight. What's more, if you purchase the highest price points tickets, they will REFUND your points, but if you purchase cheaper seats, they TAKE your points. This feels like a poor penalty to me. We have been loyal Southwest customers for 20 years, including the credit card. No more. We are taking our business elsewhere. Our 20 years of loyalty apparently means nothing to this heinous company.