Two months ago I traveled to Guadalajara from Puerto Vallarta and back on the bus. I was a long journey (6 hours each way on the bus). Last week I went to Guadalajara again and decided to fly to save time. I found afternoon departing flights on Aeromar for not much more than the bus (722 pesos each way - the bus was 585 pesos each way) so I booked a round-trip for 1444 pesos. I booked directly on the Aeromar website which was surprisingly easy (and in English). My flight from PVR-GDL was on-time and the online check-in was easy, boarding was fast and friendly and the inflight service was friendly and surprising - they served a snack and drink on the 35 minute flight. My return flight to PVR was the exact same experience, albeit a slightly less friendly inflight crew. All in all, I was extremely impressed with the ease of my journey with Aeromar and will definitely fly them again.