Lake Taupo Hole in One Challenge is an iconic drop in tourism activity in the heart of Te Ika a Maui – the North Island. Established in 1993, the idea was born out of a conversation in a bar and written on the back of a beer coaster. In 2017 Lake Taupo Hole in One Challenge became the first tourism acquisition for local Iwi – Ngati Tuwharetoa. For over twenty-five years Lake Taupo Hole in One has averaged a hole in one every two weeks. Local’s, and Kiwi’s have repeatedly made this their ritual stop as they travel past and tourists from around the globe have been swinging by to hit golf balls a hundred meters out onto a floating pontoon on Aotearoa’s greatest inland sea – Lake Taupo. With the ultimate $10,000 cash prize on the Red Flag, a standard golf ball size hole and the White and Blue Flags which are sand bunkers with prizes gratefully sponsored by local tourism operators, hordes of people flock to take on the challenge in the hope of winning a hole in one!