Lucerne is an ancient town with strikingly modern sensibilities. One of Europe’s oldest covered bridges serves as its centrepiece, and fresco-adorned historic houses line the streets, but it’s also home to the cutting-edge KKL, a concert hall and art gallery. Take the cableways up the Pilatus, Stanserhorn or Rigi mountains for breathtaking views, or see Lake Lucerne on a steamship cruise.

This Swiss winter wonderland is also a summer playground. Snow-frosted peaks tower above charming towns and villages like Interlaken. Its position, between lakes Thun and Brienz, makes it a perfect base for cable-car rides up Jungfrau, Mönch and Eiger, or for hikes from the traditional village of Grindelwald. Thun offers exciting summer diving and sailing. To the west, the glitzy resort town of Gstaad attracts Europe's wealthy. The Jungfrau Railway boasts Europe's highest station. The region is accessible by bus or car.

Bristling with beautiful lakes, splashing rivers, rugged peaks and looming castles, Vorarlberg is tucked between Switzerland and Germany. This spirited state is dotted with Bauhaus-inspired architecture, eco-friendly dwellings and tiny towns, bristling with spires. Capital Bregenz is the main draw in this alpine locale. Cobblestone streets and a lovely lakeside setting add to its charms. Renowned for its cheese and dairies, Vorarlberg is also a popular spot for skiing and other winter sports.

Quaint alpine villages and great skiing entice travellers to the Grisons. The sparsely populated region of eastern Switzerland contains the source of the Rhine and Inn rivers, 140 square miles of glaciers and dense pine forests. Join the ski action at the resorts of St Moritz, Davos and Arosa, or stake a lofty claim with a visit to Juf, which boasts the highest altitude of any inhabited village in the Alps. In summer, hike through the Engadine Valley in the unspoiled beauty of the Swiss National Park.

The majestic Austrian Alps stretch across the country, an awe-striking area of Ice Age valleys, verdant heaths and alluvial cones within Europe's largest national park, 700-square-mile Hohe Tauern. Taking in the dramatic cities of Salzburg and Innsbruck and the beautiful province of Tirol, home to spectacular skiing and hiking, as well as Gross Glockner, Austria's highest peak, and some of the world's best winter and summer sports playgrounds, the Austrian Alps are an outdoor lover's paradise.

The largest ski resort in Switzerland and the highest city in Europe, Davos features five separate skiing areas: Parsenn, the largest, with pistes for all levels and the longest downhill run; Jakobshorn, renowned for its snowboarding; and Pischa, Madrisa and Rinerhorn, all family-friendly destinations.

Munich was almost completely destroyed in two world wars, yet it's managed to recreate much of its folkloric, Bavarian past. Oktoberfest is legendary, but you can visit the Hofbrauhaus any time of year for an immense beer. Olympiapark, the site of the 1972 games, is not to be missed (you can skate on the Olympic ice rink and swim in the pool). On a somber note, take time to visit the concentration camp at Dachau—it's an intense, yet unforgettable, glimpse into the not-too-distant horrors of the Holocaust.

Everyone who visits Paris for the first time probably has the same punchlist of major attractions to hit: The Louvre, Notre Dame, The Eiffel Tower, etc. Just make sure you leave some time to wander the city’s grand boulevards and eat in as many cafes, bistros and brasseries as possible. And don’t forget the shopping—whether your tastes run to Louis Vuitton or Les Puces (the flea market), you can find it here.

Amsterdam is truly a biker’s city, although pedaling along the labyrinthine streets can get a little chaotic. Stick to walking and you won’t be disappointed. The gentle canals make a perfect backdrop for exploring the Jordaan and Rembrandtplein square. Pop into the Red Light District if you must—if only so you can say you’ve been there. The Anne Frank House is one of the most moving experiences a traveller can have, and the Van Gogh Museum boasts a sensational collection of works.

From Shoreditch’s swaggering style to Camden’s punky vibe and chic Portobello Road, London is many worlds in one. The city’s energy means that no two days are the same. Explore royal or historic sites, tick off landmarks from your bucket list, eat and drink in exclusive Michelin-starred restaurants, enjoy a pint in a traditional pub, or get lost down winding cobbled streets and see what you stumble across – when it comes to London, the possibilities are endless.

Stroll Las Ramblas and enjoy Barcelona's unique blend of Catalan culture, distinctive architecture, lively nightlife and trendy, stylish hotels. You'll find Europe's best-preserved Gothic Quarter here, as well as amazing architectural works by Gaudi. La Sagrada Familia, considered Gaudi's masterpiece, is still under construction (your entrance fee helps to fund the project). Feel like a picnic? Look no further than the rambunctious La Boqueria market, where you can stock up on local delicacies.

Edinburgh is Scotland’s capital city, renowned for its heritage, culture and festivals. Take a long walk around the centre to explore the World Heritage Sites of the Old Town and New Town, as well as all the area’s museums and galleries. Then stop for a delicious meal made from fresh Scottish produce before heading out to take in one of Edinburgh’s many events — including the famous summer festivals of culture, or the Winter Festivals of music, light and ceilidhs.

Over the centuries, many cultures have added their mark to this prized piece of land. Today, you can experience those influences firsthand by exploring Istanbul’s mahalles (neighbourhoods). From the holy sites of Sultanahmet and the 19th-century European elegance of Beyoğlu to the high fashion of Nişantaşı, the vibrant café society of Kadıköy and the football-loving streets of Beşiktaş, it’s easy to see why travellers say that Istanbul isn’t just one city, but many cities within one.

Dubai is a destination that mixes modern culture with history, adventure with world-class shopping and entertainment. Catch a show at the Dubai Opera, see downtown from atop the Burj Khalifa and spend an afternoon along Dubai Creek exploring the gold, textile and spice souks. If you’re looking for thrills, you can float above the desert dunes in a hot air balloon, climb aboard a high-speed ride at IMG Worlds of Adventure or skydive over the Palm Jumeirah.

The first time you go to New York, go ahead and be a sight-seer—everyone should visit the Statue of Liberty, the Met, Times Square, etc. But on a return trip, pick a neighbourhood and go deep. You’ll find hole-in-the-wall bars, great delis, quirky shops… exploring the non-touristy side of New York is an incredibly rewarding experience for a traveller.

From the National Mall’s monuments and memorials to vibrant neighbourhoods filled with character and charm, DC is a world-class destination featuring breathtaking views, award-winning hotels and hundreds of free things to do. Experience outstanding performing arts at acclaimed theatres, shop in historic Georgetown, hear great live music at legendary venues, enjoy sporting entertainment from six professional franchises and be dazzled by a flourishing dining scene with Michelin-starred restaurants.