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Imagine Beach Road

31 Beach Road, Auckland Central, Auckland 1010 New Zealand
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Traveller (35)
Room & Suite (19)

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About

#44 of 70 hotels in Auckland Central
Location
Cleanliness
Service
Value
Beach Road in Britomart, is the new "go-to" destination in Auckland City. Imagine Beach Road is a new 15 storey boutique hotel situated in the heart of this exciting business & entertainment precinct, part of downtown Auckland, New Zealand (Tāmaki Makaurau). Offering Studio Rooms and Studio Executive - many of them interconnecting – this hotel is set in the ideal location from which to explore the City of Sails for business or leisure.
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Property amenities
Paid public parking nearby
Free High Speed Internet (WiFi)
Complimentary Instant Coffee
Taxi service
24-hour security
Baggage storage
24-hour check-in
24-hour front desk
Wifi
Complimentary tea
Concierge
First aid kit
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Room features
Air conditioning
Desk
Safe
Iron
Bath / shower
Good to know
HOTEL CLASS
3.5 of 5 stars
33Reviews0Q+A8Room tips

Reviews
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andyreece wrote a review Feb 2024
Gore, New Zealand61 contributions17 helpful votes
Lovely room and super friendly staff at reception, bathroom was nice and clean. Perfect place to stay if you have an event at Spark Stadium, so super close and really nice hotel. Very walkable to the city, waterfront and Britomart and just super convenient
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Date of stay: January 2024
Value
Location
Service
Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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VeeNZed wrote a review Feb 2024
Whangarei, New Zealand107 contributions43 helpful votes
Central location easy flat walk to Britomart & onto the Viaduct. Great value for money with lots of options of car parking nearby in Anza Ave. I stayed in a spacious studio room which was clean & excellent quality. A little bit of rood noise but expected for the area.
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Date of stay: February 2024Trip type: Travelled with friends
Room Tip: Wilson parking on corner of Anzac Ave - easy walk to hotel. Or Wilson parking building further up...
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
1 Helpful vote
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jo wrote a review Dec 2023
Saint Thomas, Canada10 contributions3 helpful votes
New Hotel close to everything! Well appointed room. Spotless! Everything you need. Comfortable bed! We took Unber from airport car rental drop off, at rush hour, cost $50nz Great place to stay before cruise or after. Easy walk to terminal.
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Date of stay: December 2023Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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sligojohn wrote a review Nov 2023
Yonkers, New York14 contributions11 helpful votes
+1
This is a Rooms only Hotel, no Restaurants/Bars/Coffee Bars. But that's fine because there are lots nearby. Clean, friendly staff. Close to Britomart Travel Center/ferries. The Table, an Indian Restaurant opens early for Coffee/breakfast. (Turn left when you walk out the hotel door) 100 yards or so.
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Date of stay: November 2023Trip type: Travelled as a couple
Room Tip: To avoid sitting in Reception for 4 or 5 hours let them know you need an early check in. They...
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dapper_jay66 wrote a review Oct 2023
Rozelle, Australia190 contributions83 helpful votes
This is the third time that I’ve stayed here at Beach Road. The location is central to the CBD and it’s easy to navigate for access to either the north shore or to Ponsonby, Grey Lynne and surrounding areas. The rooms are spacious with smart tvs, a safe, as well as a desk if you need to do some work. Parking isn’t offered as part of a package however you can park close by either on the street near Anzac Ave or a nearby Wilson’s car park. Staff are professional and courteous and always willing to offer assistance when required.
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Date of stay: October 2023Trip type: Travelled on business
Room Tip: If you are arriving after 10pm there is only a concierge on duty who is there to literally hand...
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Deanosaur89 wrote a review Jul 2023
Edmonton, Canada2146 contributions451 helpful votes
+1
We enjoyed our time at this hotel. The rooms were clean, modern and quiet. The bed and pillows were very comfy and we felt well rested in the morning. The rooms are quite large as well with a couple of chairs, a desk area and a good sized wardrobe to hang shirts and coats in. There was no view from our window but it stayed very dark which was nice for sleeping. We appreciated that the room we booked had a smart TV that we could connect to easily and watch the Lord of the Rings. We also appreciated that there was a microwave, small fridge and some kitchen items including a cutting board. The shower was huge with great pressure and the bath products contained coconut oil and smelled great. We also liked using the kettle to make coffee, tea and hot chocolate. Only complaint we would have for the room is that the pipes were noisy when the faucet valve was opened a little bit and the glass shower door scrapped against the glass enclosure of the shower. There isn't much near the hotel but walking 10 minutes in any direction we could find something to do or eat. At check-in they gave us a list of recommended restaurants nearby but we found out the hard way that some kitchens close early in Auckland. We lucked out and got some World Cup Tickets on our last day in Auckland and were pleasantly surprised that the nearby Britomart Station offered free transport to Eden Park for ticket holders and this is normal for big events in Auckland. We were about a five minute walk from the station and that turned out to be really great. Getting to the airport/to this hotel from the airport is a little time consuming so we elected to use Uber. We appreciated the staff storing our bags for the day after we had checked out and everyone we encountered was kind and friendly.
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Date of stay: July 2023Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
1 Helpful vote
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Response from Kim Toovey, Owner at Imagine Beach Road
Responded 3 Sept 2023
Hi deanosaur89, Thank you for choosing Imagine Beach Road Hotel for your recent stay in Auckland's CBD, and for taking the time to write to share your experience. We're thrilled to hear you enjoyed your time with us, and it sounds like you had a very memorable trip to Auckland, with some Word Cup ticket luck! It's wonderful to know you found our rooms clean, modern, and quiet, and that the comfortable bed and pillows provided a restful night's sleep. We're glad you appreciated the spaciousness of the rooms and the thoughtful amenities, including the smart TV, microwave, fridge, and kitchen items. Your kind words about our shower and bath products are greatly appreciated and will be shared with the team. We apologise for the inconvenience caused by the noisy pipes and the shower door, and we will address these issues to ensure a more pleasant experience for future guests, and for your next stay. We're very lucky to have a dedicated team of helpful, frinedly individuals, and we really appreciate the feedback on your interation with the Imagine reception staff. We look forward to the opportunity to welcome you again. Best Regards, Kim Toovey Imagine Hotels & Resorts Management
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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GJP1956 wrote a review Jul 2023
Mt Gambier SA9 contributions3 helpful votes
Very well appointed new hotel. Terrific location for walking to the cbd and attractions. Staff were friendly and helpful. It is a difficult Hotel to get picked up or dropped off at as there is no vehicle access. Our cab driver drove onto the footpath. And really why does such a nice hotel have tiny weeny bath towels?? The only thing I could pick on.
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Date of stay: July 2023Trip type: Travelled as a couple
Room Tip: Supermarket just a block away for snacks etc.
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
1 Helpful vote
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Response from Kim Toovey, Owner at Imagine Beach Road
Responded 3 Sept 2023
Hi GJP1956, Thank you for your kind words regarding our well-appointed hotel and terrific location. We're lucky to have a wonderful team of friendly and helpful individuals, and we're thrilled to hear you shared the same experience with our staff. We apologise for any inconvenience caused by the lack of vehicle access and any issues with the bath towels. This is valuable feedback for us to take on board, and we'll be looking into these matters to improve our overall guest experience. Please feel free to reach out directly to the hotel next time you travel to Auckland, we would love to welcome you back for another stay with Imagine. Best regards, Kim Toovey Imagine Hotels & Resorts Management
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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chocmilk03 wrote a review Jul 2023
Christchurch, New Zealand181 contributions101 helpful votes
We had a really nice stay at Imagine Beach Road in June 2023. It's a new, modern hotel in a great and convenient location. It's light on facilities (eg no restaurant) but that wasn't a problem for us, and it's only a short walk from many excellent restaurants (and a supermarket). It's also very convenient for events at Spark Arena. We booked a studio room and were on a low floor without much of a view to speak of (looking out to a neighbouring apartment). This was totally fine by us as we weren't spending much time in the room. It was roomy and well-equipped, with a very comfortable bed, good shower, desk and chair, sitting area, and all the usual tea/coffee facilities etc (plus a microwave, which was nice). The staff were friendly and helpful. The room was generally spotless and serviced daily. There was a one-off cleaning issue we identified which I was only able to raise with the hotel after our stay. They were very apologetic and offered to arrange us a good room at a better rate next time we stay at the property, which we'll be happy to take them up on. Definitely recommended :)
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Date of stay: June 2023
Value
Location
Service
Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
1 Helpful vote
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Response from Kim Toovey, Owner at Imagine Beach Road
Responded 3 Sept 2023
Hi chocmilk03, Thank you taking the time to share your experience and for the 5 star review! It sounds like you had a wonderful trip to Auckland, and were able to experience some of the restaurants nearby. We're sorry to hear that your room had a limited view, but we're glad it didn't significantly affect your stay. Your compliments regarding the room's spaciousness, comfort, and amenities, including the microwave, are greatly appreciated and will be shared with our team. It's also delightful to hear that our staff's friendliness and helpfulness added to your positive experience - we're very lucky to have a wonderful team here at Beach Road. We apologize for the one-off cleaning issue you encountered and appreciate your understanding. We look forward to hosting you again in the future and will ensure you have a flawless stay with us. Your recommendation means a lot to us, and we can't wait to welcome you back! Best Regards, Kim Toovey Imagine Hotels & Resorts Management
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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melwilkesnz wrote a review Jul 2023
9 contributions1 helpful vote
+1
Imagine Beach Road is a perfectly located place to stay. Staples arena, a supermarket and Britomart (transport and food hub) are all within a 10 minute walk (approximately). The accommodation is clean and tidy with friendly staff. Ill definitely be staying again next time I’m in Auckland.
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Date of stay: July 2023Trip type: Travelled solo
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from Kim Toovey, Owner at Imagine Beach Road
Responded 3 Sept 2023
Hi melwilkesnz, We appreciate your valuable feedback! It's wonderful to learn that you found our location to be perfectly suited to your needs, with easy access to Staples Arena, a nearby supermarket, and the bustling hub of Britomart—all within a short 10-minute stroll. Your comments about the cleanliness and tidiness of our accommodations are greatly appreciated. Our team takes great pride in maintaining a high standard of cleanliness and providing a comfortable environment for our guests, and we'll ensure your comments are passed on. Please don't hesitate to reach out to our team upon your return to Auckland - we'd love to host you again. Best Regards, Kim Toovey Imagine Hotels & Resorts Management
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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mw00ding wrote a review Mar 2023
Wellington, New Zealand34 contributions7 helpful votes
My new favorite hotel in Auckland. We stayed in room 1206 for two nights for a concert and were not disappointed. The room was clean, in a great location and the staff were welcoming and accommodating. The bed and pillows also allowed for a great night sleep, I wish I had asked what make they were so i could get them at home. A big plus is having a desk and chair but also a sitting area with two seats and a wee table where we could hang out in our downtime and have a quiet drink. I've already recommended it to people and will continue to do so.
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Date of stay: March 2023Trip type: Travelled with friends
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from Kim Toovey, Owner at Imagine Beach Road
Responded 4 Jun 2023
Dear mw00ding Thank you for choosing Imagine Beach Road Hotel in Auckland, and for sharing your wonderful review. We are absolutely thrilled to hear that we have become your new favorite hotel in the city. We are delighted your two-night stay in Room 1206 for the concert was such a memorable experience. Our team takes great pride in providing clean and comfortable rooms, and we're glad that we exceeded your expectations in this regard. Additionally, our location proved to be convenient for your needs, allowing you to make the most of your time in Auckland. We understand the importance of a good night's sleep, and we're glad that our bed and pillows provided you with the comfort you needed. Please feel free to contact us directly for the make and model of the mattress. It's wonderful to hear that you enjoyed the convenience of having both a desk and chair, as well as a sitting area with two seats and a table. We strive to provide spaces where our guests can relax, unwind, and enjoy their downtime. Thank you so much for recommending Imagine Beach Road Hotel to others. Your kind words and referrals mean the world to us, and we truly appreciate your support. It was an absolute pleasure to have you as our guest, and we are already looking forward to welcoming you back in the future. If there is anything else we can assist you with or if you have any specific preferences for your next visit, please do not hesitate to reach out to us directly. Warm regards, Kim Toovey Imagine Beach Road Hotel Management
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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PRICE RANGE
$167 - $253 (Based on Average Rates for a Standard Room)
LOCATION
New ZealandNorth IslandAucklandAuckland Central
NUMBER OF ROOMS
112
Prices are provided by our partners, and reflect total costs of the stay, including all taxes and fees known to our partners. Please see our partners for more details.
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IMAGINE BEACH ROAD - Now $148 (Was $̶2̶1̶3̶) - UPDATED 2024 Hotel Reviews & Price Comparison (Auckland Central, New Zealand) - Tripadvisor

Frequently Asked Questions about Imagine Beach Road
Which popular attractions are close to Imagine Beach Road?
Nearby attractions include Auckland Historic Bar Tour (0.3 km), Britomart (0.5 km), and Spark Arena (0.4 km).
What are some of the property amenities at Imagine Beach Road?
Some of the more popular amenities offered include free wifi, a concierge, and baggage storage.
What food & drink options are available at Imagine Beach Road?
Guests can enjoy complimentary tea and free instant coffee during their stay.
Is parking available at Imagine Beach Road?
Yes, paid public parking nearby is available to guests.
What are some restaurants close to Imagine Beach Road?
Conveniently located restaurants include Cafe Hanoi, Giapo, and Vivace.
Are there any historical sites close to Imagine Beach Road?
Many travellers enjoy visiting Parnell (1.1 km), Eden Garden (3.4 km), and Auckland Town Hall (1.1 km).