Corner of Customs East Street and Gore Street, Auckland Central, Auckland 1010 New Zealand
E-mail hotel
Lowest prices for your stay
Hotel direct offer!SO/ Auckland welcomes you to Stay & Book Directly with us!
US$211
US$193
US$191
Expedia.comUS$193
Hotels.comUS$193
AlgotelsUS$204
View all 18 deals
Payments made by partners impact the order of prices displayed. Room types may vary.
Prices are provided by our partners, and reflect total costs of the stay, including all taxes and fees known to our partners. Please see our partners for more details.
Full view
View all photos (382)382
Dining (39)
Videos (2)
About
#49 of 215 hotels in Auckland Central
Location
Cleanliness
Service
Value
A bold statement in the heart of the city, SO/ Auckland gloriously presides over the urban designer quarter to bestow uninterrupted views across the sparkling waters of Waitemata Harbour. Bursting with local energy, the luxury designer hotel playfully showcases its cosmopolitan soul intertwined with the vibrant urbanite spirit of Auckland.
Read more
Suggest edits to improve what we show.Improve this listing
Property amenities
Parking
Free High Speed Internet (WiFi)
Pool
Fitness Centre with Gym / Workout Room
Bar / lounge
Children Activities (Kid / Family Friendly)
Airport transportation
Conference facilities
Wifi
Restaurant
Breakfast available
Complimentary Instant Coffee
Complimentary tea
Rooftop bar
Taxi service
Banquet room
Meeting rooms
Photo copier / fax In business centre
Spa
Couples massage
Facial treatments
Manicure
Massage
Pedicure
Rooftop terrace
Baggage storage
Concierge
Executive lounge access
Non-smoking hotel
First aid kit
Umbrella
24-hour check-in
24-hour front desk
Dry cleaning
Laundry service
Show more
Room features
Blackout curtains
Bathrobes
Air conditioning
Desk
Housekeeping
Coffee / tea maker
Flatscreen TV
Bath / shower
Interconnected rooms available
Room service
Safe
Sofa
Telephone
Wardrobe / wardrobe
Bottled water
Iron
Private bathrooms
Wake-up service / alarm clock
Minibar
Refrigerator
Electric kettle
Complimentary toiletries
Hair dryer
Show more
Room types
City view
Non-smoking rooms
Suites
Good to know
HOTEL CLASS
HOTEL STYLE
Trendy
Romantic
Languages Spoken
English
Hotel links
Special Rate:SO/ Auckland welcomes you to Stay & Book Directly with us!
Location
100Great for walkers
Grade: 100 out of 100
281Restaurantswithin 0.5 km
62Attractionswithin 0.5 km
Corner of Customs East Street and Gore Street, Auckland Central, Auckland 1010 New Zealand
E-mail hotel
Getting there
Car HireSee car hire from US$24/day
288Reviews5Q+A44Room tips
ReviewsWe perform checks on reviews.Tripadvisor’s approach to reviewsBefore posting, each Tripadvisor review goes through an automated tracking system, which collects information, answering the following questions: how, what, where and when. If the system detects something that potentially contradicts our community guidelines, the review is not published.
When the system detects a problem, a review may be automatically rejected, sent to the reviewer for validation, or manually reviewed by our team of content specialists, who work 24/7 to maintain the quality of the reviews on our site.
Our team checks each review posted on the site disputed by our community as not meeting our community guidelines.
Learn more about our review moderation.
We perform checks on reviews.
Tripadvisor’s approach to reviews
Before posting, each Tripadvisor review goes through an automated tracking system, which collects information, answering the following questions: how, what, where and when. If the system detects something that potentially contradicts our community guidelines, the review is not published.
When the system detects a problem, a review may be automatically rejected, sent to the reviewer for validation, or manually reviewed by our team of content specialists, who work 24/7 to maintain the quality of the reviews on our site.
Our team checks each review posted on the site disputed by our community as not meeting our community guidelines.
Learn more about our review moderation.
Traveller rating
- 149
- 62
- 38
- 20
- 19
Time of year
Traveller type
Language
More
Selected filters
- Filter
- English
Popular mentions
Sort by:
Most Recent
Nice clean and comfortable rooms. Great bathroom and comfortable beds Rude breakfast Gen Z man this morning on 22nd who made it clear he was not interested in serving us. Asked if we gave a room number when we walked in. Said we couldn’t as no one welcomed us. Told us off for sitting where we wanted and moved us. Very rude and disappointing after everyone else was so nice. Great breakfast selection - nice food. Helpful concierge. There’s a strip bar next door. Decor very gaudy but I guess fun. Not my taste. For the money I may return - reasonable value.
Read more
Date of stay: November 2023Trip type: Travelled on business
Room Tip: Avoid being late for breakfast or bare the wrath of cranky Gen z servers
See more room tips
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
Alvin Mataiti wrote a review Jul 2023
Hamilton & Waikato Region, New Zealand12 contributions1 helpful vote
+1
Hotel's Favourite
Came through for an business event. And my goodness, this place is out of this world!!. What a venue, a place, a hotel!! Great customer service from the start to the end. Great room, and plenty of amenities, Could not fault this place at all. The staff here should all be proud of the hotel not only that they work at but help make this hotel the best I have ever stayed at. Auckland should be proud of this quirky, upbeat hotel experience conveniently located around everything you need and nothing you don’t. Leshhhhh puuuuuusssshhhh!
Read more
Date of stay: May 2023Trip type: Travelled on business
Value
Location
Service
Room Tip: This hotel has everything you want. Don’t forget the rooftop bar, and or a splash in the pool and...
See more room tips
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
Highly recommend SO/Auckland! GM Tarek has done an incredible job to curate an exceptional 5-star experience at this superb modern and professional lifestyle hotel. The team of staff, especially Rhona, are friendly and go above and beyond to ensure a high-quality stay. I am Diamond member and have stayed at numerous ALL hotels and this one is a top choice, especially with the two level Club Signature. Hospitality was impeccable from concierge, reception, management, and service staff. I stayed a few times, and highly recommend the SO/Club and SO/Lofty, which really elevate the ALL hotel experience. SO/Lofty offers high-end collaboration of comfort and style with Superette, however, all rooms are spacious, clean, and provide complimentary snacks (a rare extra bonus). I also had an amazing massage, enjoyed the gym, pool sauna, and meals and drinks at the roof top restaurant and bar, which include fabulous views. I honestly cannot recommend this hotel enough, in fact I am checking in again tomorrow.…
Read more
Date of stay: October 2023Trip type: Travelled on business
Value
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
+1
First off I was labeled ms I am definately a mr, My partner and i and my partners boss ( both in Nz for business ) had opportunity to stay on this hotel, Our room had some issues on arrival a Quick Look the body wash ( dark bottle ) in shower was off centre I found it to be empty I went out and approached housekeeping staff to advise they fixed it straight away , the other two bottles being clear and half full not a good look , there was an ink stain on the top bedsheet, a dark spot and small holes in the left side sheet curtain , my partner found the toilet unflushed, there was dust on many surfaces , the wallpaper is separated in places on the wall , I went to the pool area - nice however the sauna floor needed a good scrub under the benches and a good hose out it had a waft to it, at the rooftop bar our table glass had old spills underneath the glass and there was a stain on the seat , I noted no staff wore name badges nor introduced themselves by name even at reception / lobby level Nor breakfast , downstairs , at breakfast the scrambled egg was burnt or had been and this spoiled the taste the bacon was soggy , overall the choices were less than would be expected for a premium property, Service intermittent used plates left uncleared while staff checked their phones or chatted idly, At reception the lady had to check the password under the keyboard many times or at least something on a page under the keyboard , before being able to check the tablet screen or sign in , not sure which , in order to check status of our second room booking / room status , The tv’s had issues in both rooms but we werent there to watch tv , the concierge could not advise about the Bentley ie can it be be hired by guests or any other information he said to contact sales about it , Overall a good stay but I did find the weird bathroom / shower setup with sliding glass to be very odd indeed , ok for one but a couple or more not so Much , there is no privacy at all , I would still recommend the property as it is a good property with some small issues that did not impact on our stay in a significant negative way but do need attention , guests are the focus , Added are photos from our stay as reference .…
Read more
Date of stay: November 2023Trip type: Travelled on business
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
One night stop at this modern hotel. Special thanks to the receptionist who checked us in. She was so friendly and easy going! Hotel lobby is nice and lifts very modern. Our room was spacious corner room, huge bathroom and interesting lay out. Some traffic noise, though. And there was not reading lights beside the beds. We visited Club Signature Lounge, at that night there was not much to tell. We had our dinner at hotels high floor restaurant. Nice views, tasty food and friendly service. We also liked the breakfast next morning. Very friendly check-out, too.
Read more
Date of stay: November 2023Trip type: Travelled as a couple
Value
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
We stayed here to celebrate our Wedding Anniversary as having previously stayed at other hotels in the Accor Group within Auckland. SO Auckland really is fantastic and certainly worthy of its 5-star status. The friendly, helpful and very professional staff that greet you whether at the front desk, concierge, Harbour Society, Hi-So really make it. The room was very spacious, great view and had everything we needed to make our stay special including one of the most comfortable beds. The nice touches along the way; with the free non-alcoholic mini bar stocked with something for everyone was great. Breakfast was lovely and great to be able to use the juicer to make your own customised drinks with the fresh fruit and vegetable options. I have and will certainly be recommending this hotel to all my friends and we can't wait to stay here again. Shame we couldn't have stayed longer but thanks for making it such a memorable event for us!=…
Read more
Date of stay: October 2023Trip type: Travelled as a couple
Value
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
+1
We recently stayed 9 nights at SO/ Auckland. We're Accor Platinum members and we chose this hotel because of the good reviews for their Club Signature Lounge. From the moment we arrived at SO/ and were checked in by Greta at Reception (who upgraded us) we knew we had made the right choice. We enjoyed breakfast at Harbour Society restaurant each morning and were well looked after by Selina and Paulina. We were able to get a window seat most mornings and ate our breakfast looking over the harbour, watching ships arrive, unload and leave, and the ferries going to and from Devonport and Waiheke Island. We went to the Club Signature Lounge each evening where we enjoyed the company of a number of other SO/ guests who we got to know during our stay. Front Office Manager Julie Cavaillon introduced herself to us on our first evening in Club Signature, and then checked-in on us on most evenings to make sure our stay at SO/ was running smoothly. Julie very capably leads a happy and efficient team and we're pleased to commend Naise, Awekage, Alessa, Celina and Cam for their friendly and attentive service to us in the Club lounge. After each busy day visiting the tourist attractions and shops of Auckland and surrounds we really enjoyed relaxing in Club Signature and being looked after by Julie's team for a couple of hours. There was a nice selection of food each evening, matched by a good choice of wines, spirits, soft drinks, tea and coffee. When we left the Club lounge we'd head to our private balcony that overlooked Customs Street, watching the ferries continue their journeys back and forth across the harbour as the sun set. We thoroughly enjoyed our stay at SO/ and highly recommend it to other prospective visitors to Auckland. …
Read more
Date of stay: September 2023Trip type: Travelled as a couple
Value
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
Wonderful hotel with very well appointed rooms, comfortable beds and nice bathrooms, excellent bar on the top floor overlooking the Harbour with great atmosphere and cool tunes, warm, friendly staff and a big thank you to Julie on reception for making my trip that little extra special.
Read more
Date of stay: September 2023Trip type: Travelled on business
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
+1
I’ve stayed at the Grand Hotel SkyCity and Cordis plenty of times and a few other hotel in Auckland but this is the best we’ve ever stayed at AND better value. Bathtub in the so/ play twin room was amazing. So relaxing. Very customer friendly and room has free non alcoholic mini bar with snacks and they make you feel really welcome. They wrote a happy birthday card and a macaroon plate for my best friends birthday. Pool area was clean and quiet. Really relaxing. Rooftop bar was really nice and not too overpriced Would recommend booking a table even for early in the evening. Only down side at the bar was there was no one to greet you and we stood at the bar for 5 mins waiting to be acknowledged and it wasn’t even busy. Once we got service it was really quick to be served our drinks and food. Beds super comfy and the hotel smells amazing (odd comment but it really does!) Thanks for an amazing stay ❤️…
Read more
Date of stay: September 2023Trip type: Travelled with friends
Value
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
+1
Because it was our anniversary we were thrilled to be upgraded to a higher up room. Interesting that the bathroom is part of the room and quite quirky ! Beautiful tall glass doors seperate the toilet and shower but the hand basin is just behind the bed! A lovely experience! Until breakfast…… We were greeted, asked what coffee we wanted before we were seated to be told that they didn’t have any decaf! - surely they could get some given there are two other eateries on the premises? I told the waiter I am gluten-free and she showed me to some gf bread right next to a gf toaster with a big glutenous bagel in it! Oh dear! Then she disappeared. A young man brought over a decaf americano- I had asked for a short black with a little pot of hot water. I asked him for serviettes to soak up the coffee spilt in the saucer. I also asked if he could get the chef to grill me some gf bread. I wanted fruit salad to go with the array of yoghurts but there were just slices of melon and pineapple …. I saw a chef making an omlette and asked if he could make me one - he pointed to a waitress for me to order from her. Ok. Didn’t feel looked after. Would’ve like one of the waitstaff to talk to us about what there was on offer or what she could suggest but instead we witnessed a lot of whispering between them but none of them helping us in any way. We left. No one came after us to see if they could help with anything No one really cared. I mentioned this as we checked out the next day and the manager thanked me for my feedback and didn’t charge us for the breakfast. Fair enough I like that they handled it and probably should’ve gone straight to the manager at the time but we were catching the ferry to Waiheke so - no time. Lastly - the bed was great and very comfortable but we could hear a lot of Saturday night wheelies and motorbikes as well as the dull sound of trains beneath us. We were on the 12 th floor! I…
Read more
Date of stay: September 2023Trip type: Travelled as a couple
Room Tip: Get on a floor as high up as possible
See more room tips
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
1 Helpful vote
Helpful
PRICE RANGE
US$183 - US$236 (Based on Average Rates for a Standard Room)
LOCATION
New ZealandNorth IslandAucklandAuckland Central
NUMBER OF ROOMS
130
Is This Your Tripadvisor Listing?
Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.
Claim Your ListingSO/ AUCKLAND - Now $287 (Was $̶3̶1̶3̶) - UPDATED 2023 Hotel Reviews & Price Comparison (Auckland Central, New Zealand) - Tripadvisor
Frequently Asked Questions about SO/ Auckland
Which popular attractions are close to SO/ Auckland?
Nearby attractions include Escapade NZ (0.5 km), Auckland Historic Bar Tour (0.2 km), and Britomart (0.2 km).
What are some of the property amenities at SO/ Auckland?
Some of the more popular amenities offered include a rooftop bar, free wifi, and a pool.
Which room amenities are available at SO/ Auckland?
Top room amenities include a minibar, air conditioning, and a flat screen TV.
What food & drink options are available at SO/ Auckland?
Guests can enjoy a rooftop bar, an on-site restaurant, and a lounge during their stay.
What are some restaurants close to SO/ Auckland?
Conveniently located restaurants include The Grove, Culprit., and Ahi..
Are there opportunities to exercise at SO/ Auckland?
Yes, guests have access to a pool and a fitness centre during their stay.
Does SO/ Auckland have airport transportation?
Yes, SO/ Auckland offers airport transportation for guests. We recommend calling ahead to confirm details.
Is SO/ Auckland located near the city centre?
Yes, it is 0.8 km away from the centre of Auckland Central.
Are any cleaning services offered at SO/ Auckland?
Yes, dry cleaning and laundry service are offered to guests.
Does SO/ Auckland offer any business services?
Yes, it conveniently offers meeting rooms, a banquet room, and conference facilities.