Now, what can hotels in Japan do for their guests? How can we create a space that will truly satisfy visitors? We must go beyond having guests simply "stay" and provide them with unique experiences that can only be found in this place, this neighborhood. We must create moments that will stay with travelers. With that in mind, we chose Ueno as the location. Possessing a deep curiosity about the Ueno area, we aim to deliver one-of-a-kind experiences to our guests during their stay. Furthermore, we aim to build the future of this area together with its local residents. Imagining this neighborhood and its future, we will launch NOHGA Hotel. Our rooms are ready to welcome any explorers. All rooms have refined Japanese features and also offer original items and artworks hand-crafted by our Neighbors, introducing you to the Ueno neighborhood.