...in full 1980s-style Beirut derelict chic.
As with all things Brazil, it's almost good. The hotel is one amazing-looking property: vast valet reception in neo-colonial guise, with very modern and attractive reception next to a gorgeously-upmarket internal restaurant. It's clean, very well-located, and gives you the perception it's a high-end place at a value price. To a certain extent, that's true. It's much, much nicer and more modern than the vast majority of Sampa hotels.
All the hallmarks of a international hotel chain are there: professionally-dressed staff, room temperature control, large beds with work desks, sexy elevators; the works. It's definitely a place that meets Western standards and expectations if you're accommodating a business traveler or a few days' tourism - if you have a choice, stay here.
The downsides are apparent quickly: the backside of the building couldn't be more opposite; it's a horrendously ugly concrete shell with square windows that don't open (it's good to have air, and a view) that looks like it may well have formerly been an urban prison. As friendly as the staff try to be, they have a noticeable habit of apathetically abandoning what they're doing (particularly if language is a problem) - be it room service that never answers or appears, or receptionists' trying to multi-task with the phone. The pool/patio area is one hilariously third-world installation that is kind of like someone's under-funded garden pond and work-out shed.
The other issue is the area: as centrally located as it is, it's not good at night - the atmosphere clearly changes. A walk to the scarce local restaurants and bars gives you a tour of streets with prostitutes (garotas de programa) openly soliciting on almost every single corner - the most blatant street prostitution i have seen in any part of south/central America. A wrong turn and there are more than enough stares from shady characters hanging around "L'Amour", intertwined with homeless people every 20ft on the sidewalk.
Overall it's good value and above average for its class in Sao Paulo, with quite a few rough edges: just remember to research the area, have solid Portugues, and insist on a front-facing room.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC