Oak Street in the Gold Coast neighborhood of the city is a fairly quiet street, which is famous for the luxury stores and boutiques. The street is very close to the north end of the N Michigan Avenue.
In the ever-changing market economy, the looks of Oak Street are also changing: some upscale shops and businesses are moving out, relocating to the neighboring streets, some new ones are moving in. The top designer brands and the shops -- Prada, Hermes, Dolce & Gabbana, Tom Ford, Harry Winston, Christian Louboutin, et al -- attract the attention and welcome visitors whose preference and joy is luxury shopping. Oak Street means just that: luxury shops, top brands, high quality, exquisite service, high prices.
Oak Street has a very memorable sign "Esquire", that used to beautify the movie theater (built in 1938). The theater is long gone, and now the building is the upscale Cooper's Hawk Winery & Restaurant. It's quite remarkable though, that the neon marquee sign "Esquire" still lightens up Oak Street, not only being a certain reference point , but also a strong reminder of the historic past of the street.