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Open today: 9:30 AM - 6:00 PM
Review Highlights
The Packard Plant tour is a Hit

This tour is well lead and full of history. You will come away with a different attitude toward... read more

Reviewed 2 weeks ago
Ray twp, michigan
via mobile
Tour of Fisher Building by Pure Detroit

Excellent free and short tour of the Art Deco marvel that is The Fisher Building. Loads of... read more

Reviewed 2 weeks ago
Detroit, Michigan
via mobile
Read all 146 reviews
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Traveller Overview
  • Excellent94%
  • Very good4%
  • Average1%
  • Poor1%
  • Terrible0%
Travellers talk about
“fisher building”(75 reviews)
“plant tour”(9 reviews)
“great tour”(23 reviews)
Welcome to Pure Detroit - the original local culture shop - since 1998. Spreading the love for Detroit through our brand of apparel and other exclusive artisan goods and gifts. We offer free architectural history tours every weekend. Visit us at one...more
Open Now
Hours Today: 9:30 AM - 6:00 PM
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Suggested duration: 1-2 hours
3011 W Grand Blvd, Suite 101, Detroit, MI 48202-3096
+1 855-874-7873
Reviews (146)
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All reviewsfisher buildingplant tourgreat tourskyscraper tourfree tourtour guide jacobgreat merchandisewealth of informationoffice spacehighly recommend this tourthese guysincredible architecturesurrounding buildingsentire tourfascinating historygreat informationimpressive building
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1 - 10 of 144 reviews
Reviewed 2 weeks ago via mobile

This tour is well lead and full of history. You will come away with a different attitude toward Detroit and its future. The informative guide is well versed in the history and buildings. It’s a great time to see the city before it changes.

Thank Skimo11
Reviewed 2 weeks ago via mobile

Excellent free and short tour of the Art Deco marvel that is The Fisher Building. Loads of information in this factual and interesting tour. Fantastic shop too!

Thank loubyj13
Reviewed 3 weeks ago

Toured the Packard Plant in Detroit with Jacob as our guide. Jacob is a history grad from Wayne State and really knows the story of the plant. He made the tour very interesting. Not only is the plant is fascinating but the graffiti is something...More

Thank Emcb1981
Reviewed 3 weeks ago via mobile

We just ended up by accident in a tour from Pure Detroit when walking into the Gardian building. The tour guide Jacob was so full of enthusiasm that you immediately catch on! Lovely tour there - in the afternoon another one in the Fisher building...More

Thank Martijn B
Reviewed 4 weeks ago

Another pure Detroit tour that was a lot of fun and interesting, what a great opportunity to tour a jewel of our city

Thank Thesherwoodclan
Reviewed 11 June 2018 via mobile

This was our first tour that we have taken in Detroit. What an amazing historical tour of the Packard Plant! Even my reluctant husband enjoyed It! From the very beginning of the tour, Jacob had us spellbound with his amazing descriptions of what once was....More

Thank Cheryl G
Reviewed 1 June 2018

Wow, so glad I took the free tour of the Fisher Building. I have admired the building at night, as I get to see it all lit up from my bedroom window, but to see the interior and hear the history was amazing. So many...More

Thank LovinLongWeekends
Reviewed 1 June 2018

My husband and I visited Detroit over the Memorial Day weekend and joined Pure Detroit's free Fisher and Guardian Buildings tours. Each tour lasts 1 hour and is only offered on weekends. The current month's tour schedule is posted on their website. Both tour guides...More

Thank pingaroo
Reviewed 31 May 2018

Our guide had just graduated from Wayne State as a history major, and it was very clear this was the case. The information was incredibly thorough without being dull and our guide did an amazing job of relaying it. The Guardian is an incredible structure...More

Thank miamibeachhumanbeing
Reviewed 10 May 2018

What an informative hour! Ryan, our guide, was full of fascinating facts about Detroit's "largest art object" the Fisher Building. As Detroit residents we often pop in just to soak up the Fisher's beauty (and to shop or go to the theater, of course), now...More

Thank TantraPala
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Questions & Answers
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10 July 2018|
AnswerShow all 2 answers
Response from Dan P | Reviewed this property |
Guess it would depend on what time of year you went, or if the day was overcast. You will get more overhead sunshine on the 11 am tour. I took the tour a few months ago, and most of it was indoors. So... not sure which... More
21 April 2018|
AnswerShow all 4 answers
Response from Elaine Y | Reviewed this property |
I'm so sorry it took so long to answer your question. I was overseas and just saw the question. I hope it isn't too late. It is really very simple. If you get to the Fisher Theatre by 2 pm you can join the tour. I believe... More
24 September 2016|
Response from WimzcalMelissa | Reviewed this property |
I don't work at Pure Detroit; just went on the tour. You can call the nice people directly at the detroit stores & they will be happy to advise their availability