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Pure Detroit

Closed Now: 9:30 AM - 6:00 PM
Open today: 9:30 AM - 6:00 PM
Review Highlights
Tour the Fisher Building by Pure Detroit

I have lived in Detroit all my life and I can't believe all the history I have been missing out on... read more

Reviewed 1 week ago
Dawnmarie O
Excellent Tour

What a wonderful tour of a beautiful building. Our guide Jordan was extremely knowledgeable and... read more

Reviewed 2 weeks ago
via mobile
Read all 151 reviews
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Traveller Overview
  • Excellent95%
  • Very good3%
  • Average1%
  • Poor1%
  • Terrible0%
Travellers talk about
“fisher building”(73 reviews)
“plant tour”(10 reviews)
“great tour”(20 reviews)
Welcome to Pure Detroit - the original local culture shop - since 1998. Spreading the love for Detroit through our brand of apparel and other exclusive artisan goods and gifts. We offer free architectural history tours every weekend. Visit us at one...more
Closed Now
Hours Today: 9:30 AM - 6:00 PM
See all hours
Suggested duration: 1-2 hours
3011 W Grand Blvd Ste 101, Suite 101, Detroit, MI 48202-3068
+1 855-874-7873
Reviews (151)
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All reviewsfisher buildingplant tourgreat tourskyscraper tourfree tourtour guide jacobgreat merchandisewealth of informationoffice spacehighly recommend this tourthese guysincredible architectureentire tourfascinating historygreat informationimpressive buildingwayne state
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1 - 10 of 148 reviews
Reviewed 1 week ago

I have lived in Detroit all my life and I can't believe all the history I have been missing out on, this is a must see, wonderful tour and mind blowing facts and the Fisher Building is a must see. I recommend this tour weather...More

Thank Dawnmarie O
Reviewed 2 weeks ago via mobile

What a wonderful tour of a beautiful building. Our guide Jordan was extremely knowledgeable and showed a real passion for the Fisher Building and Detroit. Highly recommend this tour to newcomers like us to the area or tourists. Thank you Jordan!!!

Thank slaterjay
Reviewed 3 weeks ago via mobile

We showed up to a dusty parking lot outside of the towering and majestic Packard Plant. It’s a rainy afternoon, and Steve welcomes us to the tour as we walk in. Steve is very knowledgeable and explains the history and some odd facts you wouldn’t...More

Thank Karyn C
Reviewed 6 August 2018

The Fisher building is a beautiful piece of architecture and art all wrapped up in one! This free tour offered by Pure Detroit opens your eyes to the beauty and history of this building and gives just a taste of what Detroit has to offer!...More

1  Thank Lynn Z
Reviewed 4 July 2018 via mobile

This tour is well lead and full of history. You will come away with a different attitude toward Detroit and its future. The informative guide is well versed in the history and buildings. It’s a great time to see the city before it changes.

Thank Skimo11
Reviewed 2 July 2018 via mobile

Excellent free and short tour of the Art Deco marvel that is The Fisher Building. Loads of information in this factual and interesting tour. Fantastic shop too!

Thank loubyj13
Reviewed 25 June 2018

Toured the Packard Plant in Detroit with Jacob as our guide. Jacob is a history grad from Wayne State and really knows the story of the plant. He made the tour very interesting. Not only is the plant is fascinating but the graffiti is something...More

Thank Emcb1981
Reviewed 24 June 2018 via mobile

We just ended up by accident in a tour from Pure Detroit when walking into the Gardian building. The tour guide Jacob was so full of enthusiasm that you immediately catch on! Lovely tour there - in the afternoon another one in the Fisher building...More

Thank Martijn B
Reviewed 19 June 2018

Another pure Detroit tour that was a lot of fun and interesting, what a great opportunity to tour a jewel of our city

Thank Thesherwoodclan
Reviewed 11 June 2018 via mobile

This was our first tour that we have taken in Detroit. What an amazing historical tour of the Packard Plant! Even my reluctant husband enjoyed It! From the very beginning of the tour, Jacob had us spellbound with his amazing descriptions of what once was....More

Thank Cheryl G
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Questions & Answers
Ask a question
10 July 2018|
AnswerShow all 2 answers
Response from Dan P | Reviewed this property |
Guess it would depend on what time of year you went, or if the day was overcast. You will get more overhead sunshine on the 11 am tour. I took the tour a few months ago, and most of it was indoors. So... not sure which... More
21 April 2018|
AnswerShow all 4 answers
Response from Elaine Y | Reviewed this property |
I'm so sorry it took so long to answer your question. I was overseas and just saw the question. I hope it isn't too late. It is really very simple. If you get to the Fisher Theatre by 2 pm you can join the tour. I believe... More
24 September 2016|
Response from WimzcalMelissa | Reviewed this property |
I don't work at Pure Detroit; just went on the tour. You can call the nice people directly at the detroit stores & they will be happy to advise their availability