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We walked along this street from the street car stop to the ropeway up to the castle. We were not looking to do any shopping, but there were some interesting window displays of Japanese crafts and souvenirs. Clearly the passing tourists, both Japsanese and foreign,...More
Matsuyama Ropeway Shopping Street is the street, which links Okaido and the ropeway to the Castle. Since many tourists pass by, there are many souvenir shops and restaurants. If you do not take the ropeway and walk to the castle, this is the right way.