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Pic's Peanut Butter World

Nelson, New Zealand
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About Pic's Peanut Butter World
Visit the home of NZ's best-loved peanut butter. Smell our freshly roasted nuts as they tumble out of the roaster and make their way to the peanut squasher. See Pic's squirting into a jar that winds its way along conveyors to the capping machines that automatically place and tighten Pic's famous star lids, to the labeller, a hi-tech licker, and placer that wraps the brown paper label around the jar. Watch as our team of white-clad peanut butter makers tweak and nurse the gleaming stainless machines into making the galaxy's finest peanut butter, load it into boxes, then wrap it onto pallets to be sent around NZ and the world. When you visit Peanut Butter World, why not treat yourself to a bite to eat from the on-site cafe, PC Eatery? They are open 5 days a week closing at 3 PM. Come and join our energetic tour guides on a tour, 30 people per tour, 10.00am, 11.30am and 1.30pm, booking is essential. Make sure you browse the shop for exclusive merch and peanut butter goodies.
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Closed Now
Hours Today: 8:30 am - 4:00 pm
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Pic's Peanut Butter World
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Notable Tours NZ wrote a review May 2022
Wellington, New Zealand16 contributions1 helpful vote
We brought 40 clients here and they were unanimous and effusive in their praise. The tour was educational and Pic's story quite inspirational. The staff were wonderfull, helpful and cheerful, and the coffee was excellent. A great surprise to find this gem to fill in a morning on our Notable Tour of Nelson.
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Date of experience: May 2022
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Response from roseyfrompics, Front Office Manager at Pic's Peanut Butter World
Responded 23 May 2022
Wow! What an amazing review. Thank you for letting us know that we are doing great things. We are so delighted that we were able to teach you a few cool facts to share with your friends. Pic's Peanut Butter World is certainly an extraordinary place to work, and we love that we can share with you the process of how we make our delicious peanut butter. PC Eatery does amazing coffees, us staff and visitors are so happy they are a part of this factory. All the best - Claudia and the tour team
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380Kat wrote a review Apr 2022
Whangamata, New Zealand41 contributions7 helpful votes
+1
Such a great tour. Highly recommend. Get to see where the worlds best peanut butter is made, make some of your own PB using a bike and taste samples at the end.
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Date of experience: April 2022
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Response from roseyfrompics, Manager at Pic's Peanut Butter World
Responded 26 Apr 2022
Thank you Kat for the 5* we really appreciate it. Our tour guides love showing everyone around and we too love seeing you guys smoosh your very own peanut butter using our amazing bike! I'm glad we could welcome you :) - Claudia and the tour team
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Des J wrote a review Mar 2022
Hamilton, New Zealand48 contributions2 helpful votes
Tried 2 years ago and it was booked out so very pleased to have made it this time. Pic is the sort of inspirational character we need to support. great to be able to grind your own peanut butter on a bicycle! The cafe was also great.
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Date of experience: February 2022
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Response from roseyfrompics, Front Office Manager at Pic's Peanut Butter World
Responded 8 Mar 2022
Good Afternoon Des. Wow! Such amazing words spoken out Pic, he is indeed a superstar. We are so glad that you came back to visit the factory and hope it was worth the stopover. The peanut butter-making bike really is a great perk of the tour. Many Thanks - Claudia and the tour team
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Rubez wrote a review Jan 2022
Timaru23 contributions8 helpful votes
Very unplanned trip as we just took a left as the sign directed us! Tours were booked out but we enjoyed ourselves in the cafe and gift shop. Staff were very friendly and informative. A lot of choices in the gift shop
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Date of experience: January 2022
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Response from roseyfrompics, Tour Guide at Pic's Peanut Butter World
Responded 18 Jan 2022
Good Afternoon Rubie. Thanks for taking the time to write a lovely review. I'm so glad you pursued your intuition and followed the signs to our factory. We hope to have you back next time you are in Nelson for a tour, to learn all the nutty facts about Pic's peanut butter. Yes, indeed we do have many options in the gift shop to satisfy everybody's needs. Thanks, Claudia and the tour team
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Jack wrote a review Jan 2022
Picton, New Zealand20 contributions
Food and coffee was good, couldn't eat all of it as i don't really enjoy sweet things as much as i used to. Staff were very friendly. Didn't realise i had to book for the tour as it was sort of a last minute decision to stop by (my bad for not checking first). For what you get in the meals the price is very reasonable compared to other cafe's will have to check out the tour another day.
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Date of experience: January 2022
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Response from roseyfrompics, Manager at Pic's Peanut Butter World
Responded 13 Jan 2022
Hey there Jack! Thanks for popping in, we too love a good feed from PC Eatery. I hope you got a takeaway box for your leftovers. We would of loved to have shown you around if we could have, definitely pop back next time you're in town and we'll give you the gold star treatment. Ngā mihi Rosey
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