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Pic's Peanut Butter Factory

Closed Now: 10:00 AM - 11:00 AM
Open today: 10:00 AM - 11:00 AM

Pic's Peanut Butter Factory
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Certificate of Excellence
Traveller Overview
  • Excellent94%
  • Very good6%
  • Average0%
  • Poor0%
  • Terrible0%
Travellers talk about
“free tour”(8 reviews)
“great tour”(13 reviews)
“minute tour”(5 reviews)
Visit the home of New Zealand's best loved peanut butter. Smell our freshly roasted nuts as they tumble out of the roaster and make their way to The Peanut Squasher. See Pic's squirting into a jar that wends its way along rattling conveyors to the...more
Closed Now
Hours Today: 10:00 AM - 11:00 AM
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Suggested duration: < 1 hour
18 Elms St | Wakatu Estate, Nelson 7011, New Zealand
+64 3-544 8402
Reviews (136)
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All reviews free tour great tour minute tour cashew butter production line entertaining tour small business tasty tour staff making making great grinder cool story simple process friendly hosts kids and adults fun visit whole process
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1 - 10 of 131 reviews
Reviewed 2 days ago via mobile

Amazing FREE tour for the whole family, make your own peanut butter to take home, watch it being made fresh and extremely passionate staff members leading the way! Can not recommend enough. 100% kid friendly and safe. Learnt a lot about peanuts and the company...More

Thank VenusNZ
Reviewed 4 days ago via mobile

awesome tour for the family. learn heaps n had a hands on opportunity to make our own peanut butter. staff were great, very engaging. had samples of their products which tasted amazing

Thank Susan P
Reviewed 1 week ago

I hate the stuff, but the tour was interesting and the rest of the group throughly enjoyed the tour and the product.

Thank Peter F
Reviewed 1 week ago

Kath and Barney showed us a great time with their informative, fun and thoroughly enjoyable tour of the Pic's Factory in Nelson. We loved hearing the history and tasting the variety of Pic's products. Excited to take the tour again when the new pic's Factory...More

Thank Michelle H
Reviewed 1 week ago

Not much to see, it's a pretty simple process, but I think we got a limited tour due to the larger factory being shut(?). All their stuff is great and you get to try most of the products. Worth going on.

Thank gclarke02
Reviewed 3 weeks ago via mobile

Had a great time very kind people. We were thoroughly entertained by the production manager who took the time to get to know everyone before the tour started. Was really interesting how the peanut butter is made, would highly recommend.

Thank melissasO2213BS
Reviewed 7 October 2018

Grandchildren from Auckland along with grandparents who live in Nelson loved the friendly and informative tour, learnt alot. Thanks for the tastings and being able to grind your own peanut butter. Great to also find out it was FREE, not many tours are these days.

Thank LandN449
Reviewed 5 October 2018

Friendly hosts telling the story of a local entrepreneur and it seems everyone has some of Pic’s enthusiasm...thanks for an entertaining tour enjoyed by kids and adults alike.

Thank warrentan1
Reviewed 25 September 2018

Great place to visit, friendly staff and fun making our own peanut butter! Looked like the staff enjoyed working there!

1  Thank Val_AlanMills
Reviewed 2 September 2018

Great visit We visited Pic's factory and really enjoyed the informative and interesting (free) tour of the factory. It was great to see the factory in action and hear the story of where the company has grown from. The tour was worthwhile with friendly knowledgeable...More

Thank ClintH328
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Questions & Answers
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27 March 2018|
AnswerShow all 5 answers
Response from PadreNZ | Reviewed this property |
Yes. There re two ingredients in Pic’s peanut butter - peanuts and salt. Because there are no fillers there is no gluten. Jesus be praised!
6 January 2018|
Response from PadreNZ | Reviewed this property |
October 2018.
6 January 2018|
Response from Crundlestein | Property representative |
We'll move in in June or July hopefully, with the factory moving over in August 2018.