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Heineken Experience

Open Now: 10:30 AM - 9:00 PM
Open today: 10:30 AM - 9:00 PM
Amsterdam Combo Package: Heineken Experience, Rijksmuseum & Canal Cruise
from US$59.58*
Amsterdam Combo Package: Heineken Experience, Rijksmuseum & Canal Cruise
from US$59.58*
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Traveller Overview
  • Excellent52%
  • Very good29%
  • Average12%
  • Poor4%
  • Terrible3%
Travellers talk about
“free beer”(562 reviews)
“brewing process”(448 reviews)
“beer tasting”(382 reviews)
The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the...more
Open Now
Hours Today: 10:30 AM - 9:00 PM
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As featured in 3 Days in Amsterdam
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
De Pijp
+31 20 721 5300
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Reviews (22,151)
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All reviews free beer brewing process beer tasting brewery tour rooftop bar free gift beer making interactive games vip tour pour your own interactive experience learn how great fun self guided tour a lot of fun gift shop couple of hours
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1 - 10 of 11,320 reviews
Reviewed yesterday via mobile

This is my second visit. We booked a private tour this time in the afternoon for 20. Our guide was knowledgable and friendly but the experience was extremely busy and the benefits of the Private tour questionable. Interesting history of the family and the development...More

Thank Smithys__11
Reviewed yesterday via mobile

We all visited the experience yesterday and had a great day out. It was my brothers 50th birthday so we told them at the ticket office and they made a big fuss of him all day..... it was a great experience and we all really...More

Thank Ian J
Reviewed yesterday via mobile

Really nice tour, and the beer is very tasty. They give you an opportunity to fill your own beer glass which in itself was a unique experience. Also got to taste a new beer which was put up for us to taste at no additional...More

Thank siddharthdubey16
Reviewed 3 days ago via mobile

This is one of the must places to visit while in Amsterdam. If you like beer you’ll love this place especially the free beer at the end of the tour!

Thank darwinjoseph
Reviewed 4 days ago via mobile

I sent his online as a thing to do, so thought we would give it a try. It was so interesting. Starts of telling us about the history behind making Heineken and more information about the four ingredients that go into the lager. Then there’s...More

1  Thank Ben927
Reviewed 4 days ago via mobile

We visited Heineken experience during our 2nd trip to Amsterdam. We thought it was too touristic, but then decided to give it a try. It was so fun, entertaining, staff was helpful and everything was well planned during the tour. We learned a lot about...More

Thank 881despinap
Reviewed 5 days ago

We went here for my partners birthday so he was delighted to get a present at the end of the tour! Good experience with plenty of tasting to do, nice bar at the end.

Thank VMH0312
Reviewed 5 days ago via mobile

Super fun time checking out some of the history but the interactive parts were entertaining. There are a bunch of reviews and comments that it's a cash grab....duh...what do you think it is? You can be green screened into some fun vids and pics which...More

Thank W0lfgang_ster
Reviewed 5 days ago via mobile

Great fun if you have a few hours spare. The tour takes you along a weird and wonderful route around the old Brewery. Not to mention the free Heineken you get along the way. Would recommend taking one of the Heineken canal boat tours which...More

Thank Ben140393
Reviewed 5 days ago

A waste of money, the only good thing about the tour was you got two free beers. The tour was flashy lights, and odd videos. You weren't taught much, you would be better off visiting the local brewery where they show you how they actually...More

Thank John R
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De Pijp
Bustling Albert Cuypstraat serves as the main drag
through De Pijp and the location for Albert Cuyp
Market, the largest and most famous of Amsterdam’s
many outdoor markets. Beyond this sometimes-frantic
thoroughfare, tiny lanes beckon urban explorers in
search of the latest trends and hidden gems. Nearly
half the residents living in De Pijp are foreigners
and a good number of them are students. Here you'll
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Questions & Answers
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Sam H
22 October 2018|
AnswerShow all 3 answers
Response from Anon2636 | Reviewed this property |
Yes, we walked straight in past the queue!
14 October 2018|
AnswerShow all 4 answers
Response from andy01_harris | Reviewed this property |
what type of things do you like doing lots to do many tours on offer and it depends how much you want to pay out
6 October 2018|
AnswerShow all 3 answers
Response from aparnap2013 | Reviewed this property |
Hi! They definitely 'allow' babies - but strollers are not allowed. The place does not have ramps. Plus the blinking lights and loud music can really disturb an infant in my opinion.