Aquaflor Firenze
Aquaflor Firenze
4.5
10:00 AM - 1:00 PM, 2:00 PM - 7:00 PM
Monday
10:00 AM - 1:00 PM
2:00 PM - 7:00 PM
Tuesday
10:00 AM - 1:00 PM
2:00 PM - 7:00 PM
Wednesday
10:00 AM - 1:00 PM
2:00 PM - 7:00 PM
Thursday
10:00 AM - 1:00 PM
2:00 PM - 7:00 PM
Friday
10:00 AM - 1:00 PM
2:00 PM - 7:00 PM
Saturday
10:00 AM - 1:00 PM
2:00 PM - 7:00 PM
Sunday
10:00 AM - 1:00 PM
2:00 PM - 7:00 PM
About
Aquaflor in Florence is a Maison de Parfum. The factory and the laboratory, as well as, the perfumer’s study are located in a historic Renaissance palace in the Santa Croce district. The Aquaflor collections, inspired by artistic perfumery, comprise perfumes, colognes, moisturizing waters, room fragrances, candles, etc. The line of cosmetics includes handmade soaps, body lotion, and vegetable body wash. The olfactorium contains an important collection of over a thousand raw materials, including natural extracts and aroma chemicals. Aquaflor offers its visitors an exclusive series of experiences in the elaborate world of fragrances: guided tours of the laboratory and the magical studio of perfumer’s essences, complete with interactive workshops combining traditional and creative perfumery.
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Address
Neighbourhood: Santa Croce
Stop and stare at the beauty and symmetry of the Basilica of Santa Croce any time day or night. Unraveling around it are a number of architectural and artistic masterpieces, from the Synagogue to the Central National Library. As a hub for young people, the area gets busy with people who want to have fun: a continuous flow of tourists and locals become animated by songs and dances.
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4.5
109 reviews
Excellent
89
Very good
7
Average
4
Poor
2
Terrible
7
These reviews have been automatically translated from their original language.
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Travelsoprano
Venice, Italy7 contributions
Jun 2020 • Friends
Granted, everyone is trying to adjust to reopening. But poor service, especially in a shop like this, when everyone is desperate to recoup sales, is unforgivable. I found one staff member incredibly unhelpful to the point of rudeness, and both staff members were absolutely not interested in helping me to personalize a perfume. Because I had promised a friend, I did purchase one of their existing blends, but I will probably not return there. Although I dropped a significant amount of money I barely rated a look when I said goodbye and left after completing my purchases.
Written 19 June 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Tripper
4 contributions
Dec 2024 • Couples
Rachel, the women who helped us, was terrific. Unfortunately the tomato leaf soap I've purchased for years has changed. Both its soft green color and, more importantly, its scent are nothing like before. Apparently a new person is creating the soap, and this person has altered the scent totally. I'm glad I had a chance to smell it at the store, because I usually am not in Firenze when I buy it. I have it sent to me. If I'd received the current version of the tomato leaf soap, I would have been furious. I'm better off buying soap at a supermarket than getting this version. I'm so disappointed. There is a reason why classic scents don't change over the decades. Hopefully Aquaflor will admit this and revert to the prior formula for this formerly wonderful soap. Until then, beware.
Written 4 December 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Lisa C
Florence, Italy4 contributions
Oct 2021
2
Magic is Gone
Review of Aquaflor Firenze
Reviewed today
I've been a loyal customer of AquaFlor for a decade, as well as referring hundreds of clients there. But the magic and warmth are now gone. The last couple of visits have been customer service disasters. The final straw--one of my clients questioned why I'd recommended the place, as she'd been reprimanded for picking up a piece of soap. Aquaflor once was a gorgeous space to explore, a sensory paradise. I guess it still is if one is Helen Mirren...otherwise, there is no time to choose or wander. I know Covid restrictions make this type of store experience more difficult, but I think each customer should be made to feel welcome to discover their beautiful products.
Magic is Gone
Review of Aquaflor Firenze
Reviewed today
I've been a loyal customer of AquaFlor for a decade, as well as referring hundreds of clients there. But the magic and warmth are now gone. The last couple of visits have been customer service disasters. The final straw--one of my clients questioned why I'd recommended the place, as she'd been reprimanded for picking up a piece of soap. Aquaflor once was a gorgeous space to explore, a sensory paradise. I guess it still is if one is Helen Mirren...otherwise, there is no time to choose or wander. I know Covid restrictions make this type of store experience more difficult, but I think each customer should be made to feel welcome to discover their beautiful products.
Written 28 October 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
donatella d
30 contributions
Sept 2024 • Couples
Unique experience for the senses. For the eyes, because taste and attention to detail are part of the beauty found at Aqua Flor; for the smell, because it is intoxicated by the uniqueness of the essences and the mastery in associating them; for the touch, because the line of soaps is amazing. We were followed and advised by young and professional staff.
Highly recommended! Impossible to get out without taking some Aqua Flor.
Highly recommended! Impossible to get out without taking some Aqua Flor.
Automatically translated
Written 22 September 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Richard M
Las Vegas, NV15 contributions
Oct 2023 • Solo
Understand that I probably qualify as a typical American male. Little sense of fashion, etc. I had read about Aquaflor before traveling to Italy, and thought it might be a nice place to get a birthday gift for my niece.
Impressed does not even come close to describe my feelings as I left the shop. It is not just the uniqueness and quality of the fragrances and other products, it is the service. From the moment I entered the shop I felt like a VIP. Valued, not pressured. My desire for the perfect gift was more than fulfilled, and I was carefully and expertly guided in even finding a scent for myself.
Impressed does not even come close to describe my feelings as I left the shop. It is not just the uniqueness and quality of the fragrances and other products, it is the service. From the moment I entered the shop I felt like a VIP. Valued, not pressured. My desire for the perfect gift was more than fulfilled, and I was carefully and expertly guided in even finding a scent for myself.
Written 21 October 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
OKsir83
Paris, France72 contributions
Aug 2023 • Family
We had an amazing visiting to this shop and our entire family, including two young kids, was welcomed with open arms. With the help of an amazing associate, I was able to select a parfum for myself (Pathos) and we also chose a large Boboli diffuser for our home, which they were able to ship us for free. The associate also let my 6yo sample various scents and he was able to choose some delightful bars of soap to take home in his own petite shopping bag, a real special moment for him.
Overall, the staff and environment make this my new favorite parfumerie in Florence, if not all of Italy. I'd put them against some of our local houses in Paris as well. Five stars all around, we can't wait to return.
Overall, the staff and environment make this my new favorite parfumerie in Florence, if not all of Italy. I'd put them against some of our local houses in Paris as well. Five stars all around, we can't wait to return.
Written 28 August 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
pickering5
Pickering, Canada297 contributions
Jul 2023
We stopped in here on a private walking tour of Florence. Our guide new some of the staff and said we'd enjoy a visit. We sure did! It was such a beautiful shop with so many wonderful scents and products. We were even treated to a visit in the cellar where they create the products. The staff were very friendly and offered us a try of 2 newly created fragrances. It was hard to choose a gift to bring back for our daughter but we settled on a box of assorted soaps.
If you love perfume, fragrance or just exploring unique shops, definitely visit this spot!
If you love perfume, fragrance or just exploring unique shops, definitely visit this spot!
Written 1 August 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Francoise D
1 contribution
Nov 2023 • Family
An address not to be ignored. Here everything is softness and refinement. My daughter gave me a unique experience in this magical place: the creation of a perfume that suits me, it was an unforgettable moment. Today I have a unique perfume.
I could go to Florence just for a visit to this magnificent place.
I could go to Florence just for a visit to this magnificent place.
Written 20 November 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
PC65
London, UK43 contributions
Dec 2017 • Friends
Despite the room essences (aquaflor and cinnamon) are worthy of purchase, the service was poor. The young shop assistants were kind and helpful. However, the manager (or owner) was rude. While I was trying to smell a fragrance from the bottle, she asked me to use the glass cylinder. When I did that, she said that it was too close to my nose, due to ‘viruses’.
Appalling way to deal with returning customers. This was rude, in our opinion. We won’t be buying from Aquaflor in the future!
Appalling way to deal with returning customers. This was rude, in our opinion. We won’t be buying from Aquaflor in the future!
Written 28 December 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Fly-me-to-the-spoon
Bournemouth, UK98 contributions
Apr 2012 • Couples
I'd seen people on the television creating their own perfume and was delighted to learn you could actually create your own perfume without being a celebrity, not least in this spectacularly beautiful shop in central Florence. The perfume expert/mixologist is very personable with good English and extremely helpful/knowledgable, which is good as there are so many ingredients to choose from. It was a lot of fun and I am delighted with the result. I can now smell like my kind of rose and importantly my husband could approve it too - he got really into it too. I thoroughly recommend a visit to Flor Firenze if you are going to Santa Croce even if just for a sniff around of the very affordable off-the-shelf perfumes like 35 Euros. My recipe that I concocted specifically cost a few hundred Euros as it takes some time too and depends on the ingredients chosen. I really fancied something unique to me given I had the opportunity to design my own perfume and it was well worth it - actually a birthday present from my dear husband. Then I had chocolate cake at Gillis. Birthdays don't get much better than this and everytime I use my perfume I will remember our wonderful time in Florence :-).
Written 6 April 2012
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Bonjour, je voudrai renouveler mon parfum d'ambiance en VAPORISATEUR 100ML Aqua FLOR HAREM. Pouvez-vous m'envoyer par mail, le bon de commande, avec la photo du vapo et la référence? svp Merci per avance.Dany
Written 3 February 2018
Si che fanno i profumi personalizzati.
Written 21 July 2018
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